Of course, we're not talking about randomly chosen ones. Your social media reporting can get a lot more value if you'll add some Twitter analytics for another account or even more. However, depending on your business goals and your ongoing social media campaigns, you’ll have to pay closer attention to particular metrics.įor example, if you run a social media campaign that focuses a great deal on video, you’ll first have to keep an eye on metrics like video views and completion rate.Īmong the evergreen Twitter KPIs that managers and clients alike want to be kept up to date through regular social media reports are the following:īy focusing on this data when doing your social media reporting and coming up with some actionable insights based on the analysis of these metrics, you’ll most certainly boost your account’s performance in the future and also win over your clients. When checking Twitter analytics, you’ll find a river of data. TWITTER INSIGHTS DOWNLOADTwitter analytics reports by video or by day are also available for download inside this Twitter analytics section. Withing this report, your Twitter video analytics will offer you the following information: Since these days social media is more and more oriented towards video content, there is a dedicated dashboard for the evaluation of this type of content in Twitter analytics. You just have to press the “Export data” button from the top menu and select how you want your information to be included in the report - by tweet or by day. If you need a Twitter analytics report with this data, that’s easy. Moreover, here as well are displayed two important metrics that will reveal how well your actual Twitter content strategy works - engagement rate, link clicks, and the number of impressions per day.ĭid you know that in 2022 the Twitter engagement rate stands at an average of 0.05%? Check out our social media industry benchmarks study and discover more! In this tweets analytics dashboard, you can take a look at your top tweets, promoted tweets, and replies. The tweets analytics report shows a default of 28-days data display, but you can switch your Twitter analytics’ showing to either a specific month or timeframe. The highlight of your top tweet is a good indicator of the content direction you should explore in greater detail, while the display of your top mention can provide helpful insights regarding who you should be collaborating with in the future. Or, in other words, you’ll be able to see how much your page has increased or decreased its values for the given KPIs in the last 28 days compared to last month. Here, you’ll be able to see how your page’s performance has evolved over the last month by monitoring the following Twitter KPIs:įor all these Twitter metrics, you’ll have the values for the current 28 days and a comparison of these stats with last month’s one. When accessing your Twitter account analytics, the first page you see will be the overview section. In your Twitter analytics dashboard, you’ll have three main sections - “Home,” “Tweets,” and “More.” Well, to look at your Twitter analytics, you just have to click on the option “More” from the left-side menu and select the “Analytics” category. TWITTER INSIGHTS HOW TOIf you haven’t accessed your Twitter analytics by now, you’re probably wondering how to check Twitter analytics inside the app, right? Tracking your Twitter data analytics and monitoring your Twitter KPIs may offer you several Twitter insights that will help you craft content that’s more tailored to your audience’s needs and preferences.īy overseeing the most important Twitter metrics - like your top tweets, profile visits, mentions, or your tweet’s impression number, you can better optimize your Twitter strategy, gain more visibility and grow your account. Twitter analytics consists of all the Twitter data you get about your account when you want to analyze your Twitter performance. Let’s dive in! Twitter analytics guide - everything you need to know We’ll quickly cover the benefits of tracking Twitter analytics, how to access the data, what are the most important Twitter metrics you’ll want to keep an eye on, and much more. That’s why today, we’ll emphasize the importance of constantly overseeing your Twitter analytics. In 2022, Instagram remains the most visual-oriented social media platform, with pretty good engagement rates, while TikTok is the shining new network on the social media scene.ĭespite this, some brands, like Pinterest, for example, may choose to focus their social media marketing efforts in a different direction, making more use of networks like LinkedIn or Twitter.Īfter all, it all comes down to picking those particular channels that help your brand get closer to your target audiences.įor brands that have chosen to invest more in Twitter, keeping an eye on the trends and data is crucial to understanding how to improve the tweet’s performance and get better results.
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